HB-Beton\u2019s brand renewal was not merely a fine-tuning of the logo but a thorough and comprehensive process that extended to all marketing and communication materials. The practical execution was led by Laura Pihlman from WebMainonta, who helped integrate the new look seamlessly into HB-Beton\u2019s daily operations.<\/p>\n\n\n\n
\u201cWe started with an in-depth needs assessment. It quickly became clear that the old look couldn’t be salvaged \u2013 everything had to be redone from scratch, and the brand book served as an excellent guide for this work,\u201d explains Laura from WebMainonta Finland.<\/p>\n\n\n\n
A particularly central aspect of the brand renewal was the complete redesign of HB-Beton\u2019s catalog selection. The catalogs were rebuilt from the ground up \u2013 not just visually but structurally as well. The goal was to clarify the content, better showcase the products, and create a reading experience that was both practical and visually engaging.<\/p>\n\n\n\n
In addition, a large number of product cards, flyers, and other marketing materials were produced to support sales and customer service. These materials highlight the new visual identity with clear layouts and visibility of usage environments \u2013 values that are important to HB-Beton.<\/p>\n\n\n\n
\u201cWe wanted to make the content practical and easy to understand \u2013 with the help of images and visual elements, even technical information becomes accessible to the user,\u201d Laura explains.<\/p>\n\n\n\n
The brand renewal wasn\u2019t limited to individual documents \u2013 the new look was implemented across the entire HB-Beton communication environment. The updated visual identity is now visible on the website, social media, brochures, design and work instructions, product cards, printed materials, and PowerPoint presentations.<\/p>\n\n\n\n
\u201cHB-Beton\u2019s new look didn\u2019t stop at PowerPoint \u2013 although PowerPoint presentations were also created to support sales and enhance clarity in communication,\u201d Laura adds.<\/p>\n\n\n\n
The project progressed smoothly in close collaboration with the HB-Beton team. HB-Beton\u2019s Marketing Manager Maiju Raitala played a particularly important role, and her active involvement ensured the smooth completion of the renewal.<\/p>\n\n\n\n
\u201cWe are extremely satisfied with the service provided by Laura from WebMainonta. Laura updated all of the company\u2019s marketing materials in line with the new brand identity. Her services were cost-effective, and the collaboration was also flexible. We are very pleased with the outcome and have received positive feedback from our customers on the new brand look \u2013 especially the clear and beautiful brochures,\u201d says Marketing Manager Maiju Raitala from HB-Beton.<\/p>\n\n\n\n
HB-Beton Sales Coordinator P\u00e4ivi Kauppinen agrees with Raitala\u2019s views. \u201cWorking with WebMainonta has been smooth and natural. I believe the collaboration has benefited both parties, and together we have achieved the best possible outcome in terms of visual renewal,\u201d Kauppinen says.<\/p>\n\n\n\n
The project also involved media trainees from Gradia, who had the opportunity to participate in a real client project. Their contribution brought additional resources and valuable hands-on experience.<\/p>\n\n\n\n
\u201cIt\u2019s been great that we\u2019ve been able to offer trainees real tasks and at the same time utilize their skills as part of the team. This benefits both parties,\u201d Laura acknowledges.<\/p>\n\n\n\n
The results of the renewal are now visible every day in HB-Beton\u2019s operations. The new brand identity is not just eye-catching \u2013 it\u2019s built for practical use and supports the company\u2019s communication across all channels.<\/p>\n\n\n\n
\u201cThis has been a large but truly rewarding project. It\u2019s great to see how the new look functions in practice and how all materials have come together into a unified whole,\u201d Laura concludes with satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"
HB-Beton\u2019s brand renewal was not merely a fine-tuning of the logo but a thorough and comprehensive process that extended to all marketing and communication materials. The practical execution was led by Laura Pihlman from WebMainonta, who helped integrate the new look seamlessly into HB-Beton\u2019s daily operations. \u201cWe started with an in-depth needs assessment. It quickly […]<\/p>\n","protected":false},"author":3,"featured_media":3845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/posts\/3955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/comments?post=3955"}],"version-history":[{"count":2,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/posts\/3955\/revisions"}],"predecessor-version":[{"id":3960,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/posts\/3955\/revisions\/3960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/media\/3845"}],"wp:attachment":[{"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/media?parent=3955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/categories?post=3955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webmainonta.fi\/en\/wp-json\/wp\/v2\/tags?post=3955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}